You are writing a page about your modality and want to say something about the research. Somewhere you read that it "reduces stress" – but you cannot remember where, or whether the source was a trial, a review or a practitioner's blog. That gap is where practitioner websites often get into trouble, and it is the job Perplexity is best suited for.

The short answer: Perplexity works like a search engine that writes a summary, with numbered links to the pages behind each sentence. Use it to find out what research exists before you write, to check a claim before you publish it, to see who else works in your area, and to understand which sources AI tools trust on your topic – so your own pages can become one of them. Two rules still apply: no client details go in, and a citation is a lead to check, not proof.

This guide completes a short series. For an overview of which tool suits which job, see AI tools for wellness practitioners; for website writing see the Claude prompts guide, and for listings and AI search see the ChatGPT prompts guide.

Before you start: a Space, a setting and how to read a citation

Create a Space for your practice. A Space in Perplexity keeps custom instructions, uploaded files and related searches together, so every search starts from what you already told it. Create one for your practice research and use it for the prompts below. Prompt 1 writes its instructions. Spaces and some search modes may require a paid plan, so check what yours includes.

Switch off AI data retention. On Free, Pro and Max plans, Perplexity can use your searches to train its models unless you turn this off. In your account settings, switch off "AI data retention" (Perplexity). The change applies to future searches, not data already collected. Enterprise data is not used for training.

Keep client data out. Nothing in this guide needs client information. Search for topics, never for people you work with, and do not upload anything containing client details to a Space.

Read citations properly. Each numbered citation shows which page a sentence came from. It does not tell you whether that page is reliable, whether it actually says what the summary claims, or whether a stronger source disagrees. Prompts 3 and 4 are built to close that gap. A useful habit: before relying on any sentence, open its citation and find the passage yourself.

1. The Space instructions: set the research rules once

In ChatGPT or Claude, project instructions mostly shape tone. In Perplexity, they shape something more important: which sources it trusts and how carefully it reports them. A few standing rules make every later search more useful and less likely to hand you a confident summary built on weak sources.

Write custom instructions for a Perplexity Space I'll use to research my wellness practice. Address the instructions to the assistant. Include:
- Context: I practice [modality] in [town or area, country], mainly with [who you work with]. I write my own website and listings.
- Sources: prefer systematic reviews, randomized trials, government health agencies and professional bodies. Treat blogs, product sites and practitioner marketing as weak sources and label them as such.
- Reporting: for every claim, say what type of evidence supports it (systematic review, trial, observational study, expert opinion, tradition or practitioner experience). If the evidence is weak, mixed or missing, say so plainly.
- Limits: never present a single small study as proof; never give medical advice; never suggest a practice treats or cures a condition unless high-quality evidence says so, and even then describe what the evidence found rather than promising results.
- Format: short answers, then a list of sources with type and year.
Keep the instructions under 250 words.

Why it's built this way. Naming source types gives Perplexity a ranking to follow, rather than treating a vendor blog and a systematic review as equals. Requiring an evidence label on every claim is the habit that protects your website copy later. The limits mirror the advertising rules practitioners face in most countries: describe what was found, never promise results.

Use it well. Paste the result into your Space's instructions. Test it with a question you already know the answer to, and check that the evidence labels match what you know. If it keeps citing weak sources, tighten the "Sources" line.

2. The evidence scan: what does the research actually say?

Before you write a modality page, you need an honest picture of the evidence – including where there is little or none. Perplexity's Pro Search can narrow its sources to academic material, drawing on papers rather than the wider web (Perplexity). Switch the search to Academic for this prompt where your plan allows it.

What does the research say about [modality]? I need an honest overview for a client-facing page, not a sales pitch.
1. List the most recent systematic reviews or meta-analyses, if any exist, with year, what they looked at and what they concluded.
2. For each purpose people commonly use [modality] for (for example relaxation, stress, sleep, pain), say whether the evidence is strong, moderate, emerging, mixed, or based on tradition and practitioner experience only.
3. Note any safety concerns or groups who should check with a doctor first.
4. Tell me plainly where no good evidence exists.
5. End with three sentences I could safely use on my website, each describing what the evidence found without promising results, with the source for each.

Why it's built this way. Starting with systematic reviews means you see the weight of evidence before any single study, which protects you from building a page on one small trial. Rating each use separately reflects how evidence works: a practice can have reasonable support for relaxation and none for a specific condition. The five levels in point 2 match the scale Gyfts uses for its own evidence levels, so your wording can line up with what clients read on Gyfts.

Use it well. Open at least the top two reviews and read their abstracts and conclusions yourself. If Perplexity cannot find any systematic reviews, that is useful information too: say so honestly on your page, and describe your work through what a session involves rather than what it might achieve. Then compare your wording with the evidence section on your modality's Gyfts modality page.

3. The fact-check: test a sentence before it goes live

Risky website copy is often not invented but half-remembered. "Studies show," "proven to," "clinically shown" – phrases picked up from a course handout or another practitioner's site. This prompt checks one sentence at a time against the evidence, which is exactly what advertising regulators expect you to be able to do if anyone asks.

Fact-check this sentence from my website: "[paste the sentence]"
1. Is it supported, partly supported, unsupported or contradicted by the evidence? Explain in two or three sentences.
2. What is the strongest source for or against it? Give the type of evidence and the year.
3. Does the sentence overstate the evidence (for example "proven" where the evidence is mixed, or a named condition where studies looked only at general wellbeing)?
4. Rewrite it so it is accurate and still reads naturally, describing what the evidence found or what a session involves. If no accurate version makes a health claim, rewrite it without one.

Why it's built this way. Four verdicts force a clear answer rather than a hedge. Question 3 catches the most common problem: copy that names a condition when the research only looked at general relaxation or wellbeing. The rewrite step means you leave with a usable sentence, not just a warning.

Use it well. Run it on every sentence that mentions research, results or a health condition. In the US, the FTC expects health claims to be backed by competent and reliable scientific evidence, and the UK's Advertising Standards Authority takes a similar line (FTC); a sentence that fails this check is one to cut. For a broader review of a whole page, use the claims check in the Claude guide.

4. The source check: is this source worth trusting?

A citation tells you where a sentence came from, not whether the source is any good. A study can be tiny, uncontrolled, funded by someone selling the product, or quietly retracted – and an AI summary will cite it with the same confidence as a large review. This prompt makes the quality of a source visible before you lean on it.

Assess this source before I rely on it: [paste the link or title]
1. What kind of source is it (systematic review, randomized trial, observational study, case report, expert opinion, news article, blog, product page)?
2. Who published it, who funded it, and are there obvious conflicts of interest?
3. How many people did it study, for how long, and was there a comparison group?
4. Has it been retracted, corrected or contradicted by later or larger studies?
5. Does it actually say what I'm planning to quote? Quote the relevant passage and point out any gap between the source and my sentence: [paste your sentence].
6. Overall: strong, moderate, weak or unreliable for my purpose, in one line.

Why it's built this way. Questions 1 to 4 are the checks an evidence reviewer would run, in plain language. Question 5 is the one that catches the most common problem: the source is real, but your sentence says more than it does. The one-line verdict tells you whether to use it, soften it or drop it.

Use it well. Use this whenever a source will carry weight on your site. For research papers, check the record yourself on PubMed or the journal's own site, which shows corrections and retractions. Gyfts explains how it weighs sources on its evidence page, and its guide to holistic practitioner credentials applies the same thinking to qualifications.

5. The local landscape: who else works near you?

Knowing what else is on offer nearby helps you describe your own work more clearly – not by copying others, but by saying plainly what you do differently and who you are best suited to. Perplexity searches the live web and cites what it finds, which makes it a quick way to build a first picture. Treat the result as a starting point: online information about small practices is often incomplete.

I practice [modality] in [town or area, country]. Search the web and give me a picture of the local landscape:
1. Which practitioners and clinics within roughly [distance] offer [modality] or closely related work? For each: what they offer, session length and price if published, and who they seem to focus on. Cite each.
2. What do their websites and listings emphasize, and what do most of them leave out (for example prices, what a first session involves, who it is not suitable for)?
3. Which related services or client groups seem under-served locally, based on what's published?
4. Summarize in five bullet points what I could say more clearly than others on my own site – about my approach, who I help and how to book – without criticizing anyone or making claims I can't support.

Why it's built this way. Question 2 is the useful one: gaps in what others publish – no prices, no explanation of a first session – are often the easiest place to stand out, simply by being clearer. Question 3 points to opportunities without guessing at demand. The last instruction keeps the output on your own strengths; comparative claims about named competitors are a legal and reputational risk you do not need.

Use it well. Check each listed practice yourself before drawing conclusions, since AI summaries of small businesses can be out of date or wrong. Use what you learn to sharpen your website and your Gyfts practitioner profile – especially who you work with and what a first session involves.

6. The question finder: what people really ask about your work

The questions clients put to you are the best starting point for website content, but they come from people who already found you. People still deciding ask their questions in public – in forums, community threads and search results. Perplexity can gather those questions and show you where they come from, so you can answer them before anyone has to ask.

Find the questions people commonly ask online about [modality] before trying it. Search forums, community discussions, Q&A sites and articles.
1. List the 15 most common questions, grouped into themes (for example what it feels like, safety, cost, what to expect, evidence, finding a practitioner). Cite where each appears.
2. For each theme, note the worries or misunderstandings that come up repeatedly.
3. Mark which questions are about a medical condition, so I can answer those carefully or point to a doctor.
4. Suggest which five questions would make the most useful FAQ entries or short articles for a practitioner's website, and why.

Why it's built this way. Grouping by theme shows you which pages your site is missing: if many questions are about what a first session feels like, that deserves its own section. Flagging the medical questions separately reminds you where careful wording and a referral line are needed. Citations let you read the original discussions, which often reveal the real worry behind a question.

Use it well. Take the top five into the FAQ prompt in the ChatGPT guide or the client-questions prompt in the Claude guide to draft answers. Do not copy wording from forums; use them to understand the question, then answer in your own words.

7. The citability review: make your page easier to quote

Answer engines can only quote what they can find and understand. A page that answers a question clearly near the top, states facts plainly and shows who wrote it is easier to cite than one built from general reassurance and long introductions. How any engine chooses its sources is not public, so treat this as good practice rather than a ranking formula – the same changes also help human readers.

Review my page as a source an answer engine might quote. URL: [your page] (or paste the text below)
[paste text if needed]

1. In one sentence, what question does this page answer best? Is that answer stated clearly in the first 100 words?
2. List any sentences that are vague, promotional or unsupported, and suggest a plain, factual version of each.
3. Check that the page states who I am, my training and where I practice, and when it was last updated.
4. Suggest headings phrased as the questions people ask, and where a short FAQ would help.
5. Flag any health claim that needs a source or should be removed.
6. Give me the five changes most likely to make this page a clearer, more trustworthy source, in priority order.

Why it's built this way. Each question maps to something an answer engine – or a careful reader – needs: a clear answer, plain facts, a visible author and date, and structure that matches real questions. Question 5 keeps "citability" from turning into stronger claims; a page that overstates the evidence is a liability, however often it gets quoted.

Use it well. Start with your most important service or modality page. After making changes, ask Perplexity the question the page answers and see which sources it cites – that is prompt 8.

8. The citation check: which sources does Perplexity trust on your topic?

The ChatGPT guide's mirror check asks what AI says about your practice. This prompt asks a different question: when someone researches your modality in your area, which sources does Perplexity rely on? The answer shows you the kinds of pages that get cited – directories, professional bodies, health sites, other practitioners – and where your own presence is missing.

Answer these as you would for a member of the public, citing every source:
1. What is [modality], and is it safe to try?
2. How do I find a qualified [modality] practitioner in [town or area]?
3. What should I expect at a first [modality] session?
Then, for all three answers together:
4. List every source you cited, with the type of site (directory, professional body, government or health site, news, practitioner website, forum).
5. Which types of source came up most often?
6. Was [your practice name or website] cited anywhere? If not, which cited source is the closest equivalent to what I could offer?

Why it's built this way. Three everyday questions cover the main stages of someone deciding to book: understanding, choosing and preparing. Classifying the sources turns a list of links into a pattern you can act on. If professional bodies and directories dominate, being properly listed with them matters. If practitioner pages with clear first-session explanations appear, that is a page worth writing well.

Use it well. Run it in a new thread, outside your Space, so your instructions do not influence the answer. Results vary between runs, so look for patterns rather than single mentions. Make sure you are listed accurately with the directories and professional registers that keep appearing, including your Gyfts practitioner profile.

9. The monthly watch: stay current on rules and research

The rules around your work change: advertising regulators publish new rulings, professional bodies update their standards, and new reviews revise what the evidence says. Perplexity is well suited to a short monthly scan, because it searches recent sources and shows you where each update comes from.

Give me a short monthly update for a [modality] practitioner in [country]. Search sources from the last [one/three] months only.
1. New or updated systematic reviews or major studies on [modality], with what they found.
2. Advertising rulings or guidance affecting complementary or wellness practitioners in [country] (for example from the advertising regulator or consumer protection authority).
3. Changes from professional bodies or registers relevant to [modality]: standards, codes of conduct, insurance or training requirements.
4. Any changes to how health information must be handled by small practices in [country].

For each item: one sentence on what changed, one on whether it affects what I say on my website or how I work, and the source. If nothing relevant changed in a category, say so rather than filling space.

Why it's built this way. A fixed set of four categories keeps the scan short and comparable month to month. Restricting it to recent sources stops old news resurfacing. The instruction to say "nothing changed" matters: summaries tend to pad thin months, and a padded update is easy to misread as a reason to act.

Use it well. Save the prompt in your Space and run it on the same day each month. Treat anything that looks significant as a lead: confirm it with the regulator, professional body or journal directly before changing your website or practice.

Quick reference

  • •1. Space instructions – once. Check: evidence labels appear on every claim.
  • •2. Evidence scan – before writing any modality page. Academic sources where available. Check: read the top reviews yourself.
  • •3. Fact-check – every sentence about research, results or a condition. Check: no "proven" where evidence is mixed.
  • •4. Source check – whenever a source carries weight. Check: the source says what your sentence says.
  • •5. Local landscape – once, then yearly. Check: verify each practice yourself.
  • •6. Question finder – quarterly. Check: answer in your own words.
  • •7. Citability review – one page at a time. Check: no stronger claims added.
  • •8. Citation check – after updating key pages. New thread. Check: look for patterns, not single mentions.
  • •9. Monthly watch – monthly. Check: confirm anything significant at the source.

What Perplexity should not do for your practice

Perplexity is a research assistant, not an evidence reviewer or an adviser. It should not decide whether a practice is effective for a client, interpret anyone's symptoms or replace professional, legal or regulatory advice. Its summaries can misread or overstate a source, so the final step is always yours: open the citation, read the passage and decide whether it supports what you plan to say.